Meet Paula – the virtual avatar that is guiding SATURN customers through the store while giving insights on product features.
Europe’s biggest consumer electronic retailer MediaMarktSaturn is taking its grand ‘HoloLoens-based tour’ on the road, offering visitors of selected SATURN stores the unique opportunity to meet Paula, the speaking virtual avatar. Paula escorts users through the market while presenting new products and their unique features. The mixed reality tour, which was realised based on the Microsoft HoloLens and is powered by us allows visitors to experience mixed reality in a real-life shopping environment.
“During the tour, once again we’re enabling Saturn’s customers to experience innovative technology. We’ll be showing our customers the fascinating possibilities offered by augmented reality and providing a glimpse of tomorrow’s far more personalized shopping. Moreover, we’ll be finding out how our customers interact with the new technology.” Martin Wild, Chief Digital Officer of the MediaMarktSaturn Retail Group
For more information please review the MediaMarktSaturn press release here and don’t miss out on watching the following video.
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