The Media-Saturn-Holding GmbH launches the first Virtual Reality based point of sale Concept for HTC Vive in their flagship stores in Ingolstadt and Berlin. After putting on the provided HTC Vive, store visitors receive the unique opportunity to virtually configure their Kiveda dream kitchen. Users can select amongst various kitchen models, which can then be modified according to preferences in color, materials and electronic devices. Based on the usage of the PoS Concept, surrounding spectators can have a glance into the virtual world through the integrated 4K Displays. The HTC Vive offers hereby the opportunity to move freely within a defined space and real-life movements are completely mirrored to the virtual world. The fascinating photorealism of the kitchen completes the impressive shopping experience.