The Media-Saturn-Holding GmbH, Europe’s biggest electronics retailer, launched its new “Saturn Connect“ shop concept in Cologne, Germany. The store offers lifestyle products and services around the digital daily life as well as everything else an innovator’s mind could wish for.
As part of one of the most promising innovations, Saturn integrated our VR Soccer Experience into its new shop design. Visitors receive the unique opportunity to find themselves standing on the field of a football stadium being surrounded by cheering fans and photographer’s flashlights. Based on the integrated full-body tracking technology, users can see the movement of their virtual hands and legs and thus receive a unique and overwhelmingly immersive experience.
For more information about the Saturn Connect store in Cologne, please click on the following link.